Latest issue on Google AdSense & AdWords

On 14th February 2009, Adsense, Adwords and Analytics of google have not been updated for past few hours affecting the whole world. Advertisers were anxious about this issue. Many forums have discussion about this. Some said over the past few days, a sudden drop in bid prices occured. Meaning, some high paying advertisers must have pulled out of the auction.

Some thought maybe Google is doing some kind of unscheduled maintenance that day and the server that updates the stats is down. Those who having the same issue in Asia said earnings have not been updated for the past few hours and they hope the earnings will not be affected by the technical glitch.

Many blame that Google should at least inform them by a blog, an email nofification or even a simple message inside the control panel or any combination of thse costs nothing. By doing so, people will not be panic and worry about the delay of updating.

Over the weekend, there were hundreds of posts and dozens of threads with complaints from both Google AdWords advertisers and Google AdSense publishers. They complaint that the reports were not being updated. However, Google has confirmed the issue in Google AdWords Help discussions area saying:

• There was a stats issue in the Ads system that affected stats related to Adwords and AdSense.
• The issue started at roughly 4AM PST on Sat 2/14/09 and lasted several hours.
• The issue only affected stats and reporting. AdServing was not affected and all ads continued to run as normal.
• Account access was normal during this time.
• AdWords engineers are working to get all stats back online/up-to-date ASAP. The update process has started.
• No stats have been lost
• It is anticipated that by the end of today all basic stats at the Adgroup, Campaign, and Account level will be current.
• Advanced stats such as Product Placement Reports and Query reports for Friday, Saturday, Sunday are anticipated to be available by Tuesday 2/17/0

As a result, many were not confident in Google AdWords as it happens for a several times. Incident like that would definitely affect their earnings. People hope that Google would monitor the server well or even has a backup for it to avoid the same thing to happen again.