This Blog is to enrich readers'knowledge on Online Ads.

Thursday, February 12, 2009

Importance of Online ads Placing

In advertising world, not only creative ads are important but placing ad at the right place is also crucial. Online advertisement can be costly. Clients pay for what they want, they want it to be attractive. When an ad is placed at a hidden area, client is wasting their money as the ad is not noticeable.

How to choose your ads placement?

Strategic ads placement is not just talk, it actually gives good results with AdSense. It is important to find your optimum place for your ads so that the visitor can see them and click before getting bored or annoyed of their presence.

As we read, the natural course of readers' eyes is from left to right, from top to bottom. Knowing the first area a reader lay his eyes on, the first choice for ads placement would be the top-left area of the page which will grant more attention.

In Google, the hottest spots is at the top and left areas which known as "readable section" namely Google's "heat" map. This section is where any reader automatically identifies as worthy of interest. It is immediately under the top level navigation, at the left and above of the primary content, and within the same top-left areas of the primary content.

Thus, wrong placement of ad usually lead to less viewable and eventually not effective. One who wish to advertise effectively not only to create an attractive ad but should always consider the ad placement. A good ad placement will gurantee you more money in return.

http://www.adsensehowtos.com/learn/choose-your-ads-placement.htmladsensehowtos.com/learn/choose-your-ads-placement.html

Example of good ad placement which grab the audience attention.
The MP3 Player has a good ad placement.

MP3 ads placement

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Last updated: 21st Feb 2009, GMT 17:15
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