Analysis Result

"Will internet advertising grow to be one of the leading future advertising elements compared to TV, Newspaper, Radio Ads, etc, which is the desired choice amongst the populace now."

That was our latest poll question. Readers cast their votes through multiple choices of 3.

1. YES.
2. NO.
   
3. MAYBE. ONLY WITH KNOWING HOW TO ADAPT TO THE USAGE BEHAVIORS OF THE MEDIUM.
   

Through total votes of 8 readers, 50% voted on YES. 37.5% voted NO and 12.5% voted MAYBE. ONLY WITH KNOWING HOW TO ADAPT TO THE USAGE BEAVIORS OF THE MEDIUM.

Analysis question was based on the topic PREDICAMENT OF INTERNET ADVERTISING which was very much connected to our past several posts. Some of them include TV ADS vs ONLINE ADS and ONLINE WEBSITE ADVERTISING. These two posts discussed how TV Ads is still one of the favourite entertaining medium among the masses although online advertising is massively growing these days. On the other hand, we also mentioned how internet advertising grows more creative in order to fit in the competitive challenge of other advertising medium.

Looking at the readers' votes, majority of them believes internet advertising will be a successful advertising medium in coming future. I suppose this is possible only if advertisers put on more effort in knowing the target market for each online advertising product and similarly emphasize on more interactivity, attention grabbing elements into each online ad. Moreover, technology is gradually more prevailing. TV can be used touch panel, and surf online. The question come to pass can people lives without TV? =)

Result of analysis

In previous posts, we discuss about various type of online advertising such as banner ads, pop ups ads and also interstitial ads. A few bloggers have left some comment about this topic. Majority of them feel that online adverting is annoying but creative ads would catches their attention too. Some said that online advertising is on the rise while print advertising is near extinction and interactivity became main reason of the popularity of online advertising.

Besides that, wallpaper ads, floating ads, expanding ads and video ads are quite popular in online advertising. Majority commented these ads are more fun, unique and interesting compared to print media that no longer exciting but just a piece of paper with tonnes of advertisement. Moreover, they hope Malaysia would improve and continue to create more attractive online ads. However, some blogger dislike floating ads and video ads because it takes time to access into a web page, they prefer pop ups or pops under ads.

A blogger commented she prefer online ads than TV ads because of disturbance when watching a favourite drama and needed to switch channel. There are less people paying attention towards TV ads now a days as majority already started to spend more time online. In fact, user could multi-tabs and got to see the ads at the same time.

Let's see our polls result for this week. Our poll question is ''Which of the following you think would be the leading form of advertising in future?" According to votes, 42.1 percent voted Internet (Online), 31.6 percent voted TV, 26.3 percent voted Newspaper and no one voted for Magazines. This result shows that Internet (Online) could be the leading form of advertising in future follow by TV. Below is chart showing the analysis.

TV ads VS Online ads

Do you skip the TV ads often whenever you are watching a drama or a show? I strongly believe you do. Now a days, audiences in front of the TV tend to switch to another channel when it comes to a TV ad. These people are so used switching channel to skip TV ad that it became a habit naturally. Thus, online advertising has become more popular among the advertisers as an alternative to replace TV ads.

In this world of computing, computers and internet can be considered as a necessity for those whom lives in urban area and big city. People spend more and more time online than watching a TV program. Due to that reason, more advertisers prefer to advertise online than on TV which is so costly for just less than a minute.

Many marketers, as well as clients, are allocating as much as 20% of their advertising budgets to online marketing. These clients are interested in how online ads can affect a brand image comparing to TV advertising.

TV ads are long, disruptive and easily avoidable whereas majority of online advertisements is concise and must be watched before the content was showed whether it is a banner ad on a website or a mini-commercial.

National Broadcasting Company (NBC) is an American television network conducted an online survey of its NBC Rewind viewers says that internet ads elicit higher brand recall than those on TV. They found that the ads are more entertaining, engaging and, most importantly for the viewer, less disruptive.

References:

Internet Advertsing VS TV Advertising, Atelier(Online), Retrieved 22nd January 2009. URL: http://www.atelier-us.com/advertising-and-marketing/article/internet-advertising-vs-tv-advertising

Online ads

Source: (http://bbdigital.files.wordpress.com/2008/04/abc_com12.jpg)

TV ads

Source: (http://www.2dayblog.com/images/2007/september/w580_ad.jpg)

In contrast, the good thing about advertising on television allows you to show and tell wide audience about your business, product, or services. You can show how your product or services works and how it is packaged. With this, potential customers will know what to look for at the point of sale. The multiple touch points often effectively influence consumers' purchasing behavior.

According to a recent study by Ball State University on the media consumption habits of average Americans, television remains the leading medium in most U.S. households despite the Internet's steady rise in popularity over the last few years. On average, the general population spends over four and a half hours a day in front of the TV, making TV watching one of the most common modern leisure activities. Do you think also television advertising is one of the most powerful form of advertising?

References:
Television Advertising Pros and Cons, All Business (Online), Retrieved 22nd January 2009. URL: http://www.allbusiness.com/marketing/advertising-television-advertising/2592-1.html


Feel free to discuss more about this issue with us. Do leave your comment.