Various type of Online Advertising

I believe everyone who uses Internet to go online has come across the ads on the web page. Interstitial Advertising is one of the various type of online advertising. What is Interstitial Advertising? Interstitial Advertising is a page,banner, or video that is inserted in between the normal flow of editorial content on a website for the purpose of advertising or promotion. The browser is compelled to view the ad before the desire content is available. In other words, you are pretty much to force to look at the ad while waiting for the content to be loaded. It is much like the commercial ads that take place when you are watching a movie. You have no choice but to take it or leave it. Agree?

The most common type of online ads you can found easily are banners that placed vertically or horizontally on the web page. Have you ever click on some of these banners? Perhaps you might not when you just glance through it. As for me, it still flashes through my mind although just a glance. This is how the ads captures the customers. In this way, the constantly appearance of the ads makes me remember and eventually create brand awareness. In the long run, the ads has become effective for me because i am aware of such brand or services.

Source : http://aliandesign.com/files/bannerads.png

If you notice, you can also see other more effective ads such as pop ups and pop unders that constantly appear when you first open a particular web page. These are so called intrusive ads. I think intrusive ads will be more efficient as compared to others as they are more noticeable. Whenever I open a particular web page, they pop up in front of my screen and usually are flash animated. It catches my attention as it gain bigger revenue than standard banners. However, this type of ads would be irritating sometimes.

Source : http://www.newscientist.com/blog/technology/uploaded_images/ads-720184.jpg

What type of online advertising attracts you the most?

You are welcome to comment and discuss with us. =)