In this world of computing, computers and internet can be considered as a necessity for those whom lives in urban area and big city. People spend more and more time online than watching a TV program. Due to that reason, more advertisers prefer to advertise online than on TV which is so costly for just less than a minute.
Many marketers, as well as clients, are allocating as much as 20% of their advertising budgets to online marketing. These clients are interested in how online ads can affect a brand image comparing to TV advertising.
TV ads are long, disruptive and easily avoidable whereas majority of online advertisements is concise and must be watched before the content was showed whether it is a banner ad on a website or a mini-commercial.
Online ads
Source: (http://bbdigital.files.wordpress.com/2008/04/abc_com12.jpg)
TV ads
In contrast, the good thing about advertising on television allows you to show and tell wide audience about your business, product, or services. You can show how your product or services works and how it is packaged. With this, potential customers will know what to look for at the point of sale. The multiple touch points often effectively influence consumers' purchasing behavior.
According to a recent study by Ball State University on the media consumption habits of average Americans, television remains the leading medium in most U.S. households despite the Internet's steady rise in popularity over the last few years. On average, the general population spends over four and a half hours a day in front of the TV, making TV watching one of the most common modern leisure activities. Do you think also television advertising is one of the most powerful form of advertising?
References:
Television Advertising Pros and Cons, All Business (Online), Retrieved 22nd January 2009. URL: http://www.allbusiness.com/marketing/advertising-television-advertising/2592-1.html
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For me, I prefer Online ads more than Tv ads. As we can see, nowadays there aren't much people really paying attention towards Tv ads. While they are watching their favourite movie or drama, then ads appears. This makes the audience want to change channel.
ReplyDeleteFor online ads, its different. While visiting friends blog, we can see adverlets, nufnag. This is the way things are changing and more and more people use to online nowadays and moreover they get to search for ads from some other websites and even watch it from some of their favourite social sites.