Internet Advertising outshine Print Media

Ethan Zuckerman, was a co-founder of Tripod.com, a web hosting enterprise, has included research into Global Media Attention. I once come across a newsletter received from Media Post Publication that some issues he mention, mentality engraved in me. Vague impression of the articles, however, i remembered a sentence clearly. He worries that the economics of print advertising in the past are unsustainable. I thought, he is right! Online has exposed the lie – the fraud, if you like; the fantasy, if you prefer - of print advertising.

References:

Wikipedia (Online), Retrieved, 23^rd Jan 2009. URL: http://en.wikipedia.org/wiki/Ethan_Zuckerman

That fairy tale is in effect since that every reader of a publication, not just buyer but alleged reader, is exposed to every ad. So every advertiser is charged for every reader of every ad. Sounds great while it lasted eh? =)

But the internet deflates that illusion because on the web, advertisers pay only for the ads a reader sees. And, in many cases, we refer that as - clicks on. So online, a paper or magazine can no longer charge every advertiser for every reader. This has exposed the essential inefficiency of print advertising (like TV advertising that is ignored or skipped). Nonetheless it shows the inherent efficiency of online advertising. Nuffnang.com is Asia’s first and leading blog community, which platform allows advertisers to serve graphic or video based advertisements onto the thousands of local blogs that signed up with them.

References:

Cheo and Tiah, Nuffnang Malaysia (Online), Retrieved 23^rd Jan 3009. URL: http://www.nuffnang.com.my/

I always wonder. If online advertising is more efficient and measurable, why is it not worth more than other media advertising? Probably the trend is just not sizzling hot yet and scarcity, that is why. In print, the proprietor owned one of the outlets whereas there were only so many thousands pages and eyeballs. So, media sets the price! Marketers have to be sure with their direction when it comes to internet marketing in order to catch the right market and to be quantifiable.

Then, there are some really cool advertisements:

• -       U Mobile Grapes
  
• -       U Mobile - Teh Tarik
  
• -       U Mobile - Henna
  
• -       U Mobile - Breakout
  

These ads are just so chilly, fresh, breezy, and nippy, that I couldn’t stop laughing. Something superior!! You missed it on TV but i watched it zillionth time in you You Tube! Heh =P Please do not be lazy to click on the reddish hyperlink above. I promised you won’t be disappointed.

So, Internet Advertising outshines Print Media. Do we see eye to eye? We love love loves your comment!! And Happy Lunar “NIU” Year everyone!!