Wallpaper ads, Floating ads, Expanding ads and Video ads.

Ever since the augmentation of technolagy, we see a wide catogaries of ads. Some of them which we mention before (interstitial ads, banners and pop ups ads) or others, involved heaps imagination, vivid colors, good page layout, so it looks more interesting. Typical Adobe Flash is used to design advertisements these days. 

On last post, we discussed about interstitials, banners, and pop ups / under ads. So this post, it will just be a brief run through of wallpaper, floating, expanding and video ad.

Wallpaper ads forms background of a webpage.

Picture above is an online wallpaper ad that feature a brand of some Streets Skateboard Collection.

source: http://www.calstreets.com/site/components/com_fpslideshow/images/frontpage_volume8_maniat.jpg

The ads that floats on screen are called floating ads. It looks very much similar to pop ups ads, but definitely more infuriating. It "fly" anywhere around the page for 5-30 seconds, obscure view of the page you are trying to read, and often block mouse input. Get on your nerves ain't it? haha ;)

However, as i was talking to some friends yesterday, i realized a fact that for several reasons, floating ads are appearing more and more frequent.

• They definitely get the viewers attention. Many now have sounds. Like TV ads, they "interrupt" the program and force you to watch them. They can take up the whole screen. Therefore:
• From a branding standpoint, they are more powerful than a banner ad or sidebar ad. They can hardly be ignored.
  
• They have a high click through rates.
  

An image of floating ads. And i know what to name it - Did you suddenly hate Starbucks now? Lame-O-Me.

If you would like to see more examples of floating ads campaign, see EyeBlaster.com .

source: http://loosewire.typepad.com/blog/starbucks.gif

Advertisements which are displayed in a video form on a website is known as a video ad.

Image above displaying video ad for a telecommunication company.

What I find interesting is that clicking on the ad does not take you to the source. There is no "on click" event for the actual video. Your only recourse is to close out the video and then click on the links from the non-video ad.

source: http://farm4.static.flickr.com/3293/2363124745_66477ea2bf.jpg

Lastly, An ad that enlarges and changes the contents of the page being displayed is known as expanding ad. Expanding ad panels are user-initiated, and can contain detailed info about the advertiser  & the product inventory.

Nissan Sentra's expanding ad.

Product description, multiple photos to accompany product descriptions, links out to details page, email seller, maps or floor plan, are the common advertising tools that is frequently use in an expanding advertisement. It is pretty much difference compared to wallpaper ads that is rather just focusing on the product image itself. An expanding ad has much more message that can be successfully deliver to consumers.

source: http://www.lostremote.com/images/grab_abc_ad.jpg

So readers =) all and all, which online ads category do you like the most? Is floating ads a real lil monster or pop-ups?

Let me know what you think! 

Na'night!!