Online Classified Ads

http://www.webclassifieds.us/

Online Classified Ads uses the Internet and World Wide Web as the main media for promoting products and services. These online sites are similar with traditional advertising media such as Newspapers, Magazines, Radio and Televisions. There are generally no pictures or other graphics within the advertisement, usually are company logo and information that audiences need to know.

Typical online classified ads are much different than traditional classified ads where user can browse more categories such as Computer and Computer Accessories, Vans & Trucks, Antiques & Collectibles, Jobs & Services, Office Supplies, Dating, Furniture, Personal Services, Pets & Supplies, and Sports & Fitness, among many others. Ads can be search according by category, city, and price.

The advantages of Online Classified Ads are ads can be posted immediately fast which take only a few minutes to publish your ads. Then, it reaches a wide range of customer over wider geographical areas. Some web site even offer free classified ads to attract audience. In addition, the cost of publishing an ads online compared to a local newspaper is more cheaper.

These days, many newspaper media are putting up their online version of their classified ads. This change is because the online ads cost are far more less than a print ad cost, so the net revenues are much greater.

Do you think Online classified ads is better than traditional media print classified ads?
You are inviting to discuss about this topic. Do leave your comment.

URL: http://ezinearticles.com/?Online-Classified-Ads-Better-Than-Newspaper-Ads?&id=1934463

Analysis Result

Hello again people!! We are finally so close to the few last analysis.

Remember last posts, it was a lot of online discussion issues. And the conclusion, we're looking at whether surfers would take any actions if they ever come 

across any fake online advertisements. 62.5% agrees with MAYBE, 12.5% says NO, TOO MUCH HASSLES, vice versa 25% voted YES, WE NEED TO RESTORE ORDER TO THIS ISSUE.

The way i look at it, the 12.5% (NO, TOO MUCH HASSLES), and the 62.5% whom agrees with MAYBE, have got the same mindset. So negative ain't it? It is equivalent to a group of 75% surfers agrees with not taking any action. Internet-related-complaints are just too broad. Not everyone will take an effort to settle any of these issues. An identity can be done fake online, logos as well.

My advice, be smart. If you see 'Business Opportunities -- Free Website Provided' advertised in a tabloid, on a website, or in a magazine, how can you know if it's for real? Examine the ads closely. Are there lots of punctuation marks and capitalized words? Do the phrases 'No Work' or 'Get Out of Bed When You Want To' pop up? These ads may be over exaggerating and should be approached with caution. Do they tell you what the job is? Find out what work is required before committing. Look at testimonials from participants. Try to find people who have accepted this opportunity and get their opinions. Look and check closely into details and dependable elements.

Unethical Ads in Online Advertising

All media faces ethical issue. When it comes to advertising, many people would think advertisement has been over promoting on products and brand image despite of the actual quality. It is so call unethical but this is the fact that happens in our daily life. People are losing trust on the advertisements and often doubt about the statement claimed. It causes negative impact on products and brand. Same thing happens to Online Advertising.

Pop-ups, Pop-unders, and Fake Dialogue Boxes can be consider unethical. The pop-up ad which appears in a small window in front of the main browser window and the pop-under which appears behind the main browser window forces user to see it. It would be there until they close that window. Therefore, advertisers may be hoping that users will accidentally click on the window while attempting to close it and thus be taken to the advertiser's site. Although Pop-ups and Pop-unders are widely used in online advertising, both risk irritating the potential customer.

Pop ups becomes the most hated advertising technique according to the research. Most people use to block them although these ads have a high click-through rate. However, most of those clicks may happen when people try to close the window. Pop ups may work for content, but are not well-accepted for ads.

Besides that, there are fake dialogue boxes ads that look like the system messages from your computer can be found in most web site.It is a gray rectangles that pop up on your screen with a message and an "OK" button. It gives the wrong perception to user by clicking "OK" it will close the window but it actually links to the advertiser's web site. This would make users feel cheated and has percieve all related ads are fake.

"There’s nothing good that’s going to come from that approach," says Neil Hair, an assistant professor at the Rochester Institute of Technology who has researched on people's perceptions of online ads. "You’ll just make people mad. … It’s just destroying your image longer term." Younger people especially react negatively to those types of ads, he says.

These are just a few examples of unethical ads. There are more examples that will be discussed on the next post. You are welcome to leave your comment about this topic.

URL: http://www.blogger.com/post-create.g?blogID=6547474841679936236

Online Ads may be Fake

It sure seems dishonourable and disingenuous for online marketers to use a fake name to steer Internet Surfers to a website to buy something while using a fake name. Some justify their deception by stating that it is a "pen name" but is that really sufficient, as it is still a fake name and trickery tactics that are being deployed?

It seems especially problematic when that Internet Surfer or potential buyer believes they are going there based on information that a real person gave them, such as an article on a blog or one that appeared in an online newsletter.

Advertising goods and services online is actually a viable business in itself. Affiliate programmes, advertising keyword campaigns and pay per click advertising are all important strategies in driving web traffic - or potential consumers - to a website. For this reason, online sellers in particular may be tempted to stretch or slightly distort the truth regarding the pricing or description of their goods and services. However, we should be aware that online traders, just like their high street counterparts, are under a legal obligation to provide their consumers with non-misleading advertisements.

I never actually thought of to share this topic with everyone till i randomly read an article on Wall Street Journal, entitled: "Beware online job ads: They may be fake." (Tuesday, February 17, 2009. VOL.XXXIII NO.117) The headline abruptly triggers me to discuss this issue so everyone is alert of the mischief it might cause.

It is important that we understand these things and stay out of trouble and out of the gray area of the World Wide Web.

Australian Competition & Consumer Commission, Misleading Advertising (online), Retrieved 24th feb 2009.

Analysis Result

Hi there, the analysis of the polls result is out today. The poll question were "Do you think Google should be responsible on the delay of updating that causes the lost of AdSense Advertiser and AdWords Publisher?"

The answers are :

a) Yes.Google had caused the lost.
b) Yes.Google should only responsible partially.
c) No.It was not Google's fault.
d) No.It was an unexpected incident.

The analysis result shown that :
(1) 40% people voted for "b) Yes.Google should only responsible partially."
(2) 30% people voted for "c) No.It was not Google's fault.
(3) 20% people voted for "d) No.It was an unexpected incident."
(4) 10% people voted for ''a) Yes.Google had caused the lost."


Hence, this mean that most of the people thinks Google should not fully responsible for this issue but partially. However, there are many thinking that the incident was not Google's fault. In my opinion, the most perfect system will have its weakness too. Thus, i feel that it was not Google's fault but Google should be responsible to it partially to those who affected by the incident to make others confident and continue to use Google's service.

What is “Pay Per Click”?

What i am about to share today, is very edifying. It is all for readers out there, wondering, thinking, "hmph, what is Pay Per Click." Or PPC we call it, Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click.

Because it is a relatively recent phenomenon, many online business owners do not understand the meaning of the term "pay-per-click advertising," nor do they realize its enormous potential for increasing their online presence and bringing more traffic to their websites. Even those who understand basic search engine marketing techniques sometimes fail to make the distinction between pay-per-click (hereafter, PPC) ad campaigns and organic search engine optimization.

Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad.

The most popular PPC search engine is Google; their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, MSN Live, and Ask. A large number of other search engines offering PPC advertising opportunities are available - ranging from metasearch engines that incorporate traffic from numerous other engines and online sources all the way to small, niche search engines that specialize in one or more categories or topics of interest.

PPC ad programs are evolving and becoming easier for first-time advertisers online to understand and use. The programs are flexible, can handle anything from one keyword to thousands of keywords, offer a dazzling array of bells and whistles, and come packaged with analytics and reporting options that range from the simple to the complex.

Leave us a message underneath the comment box if there are any queries. =)

Wikipedia the Free Encyclopedia, Pay Per Click (Online), Retrieved 21^st Feb 2009.

Latest issue on Google AdSense & AdWords

On 14th February 2009, Adsense, Adwords and Analytics of google have not been updated for past few hours affecting the whole world. Advertisers were anxious about this issue. Many forums have discussion about this. Some said over the past few days, a sudden drop in bid prices occured. Meaning, some high paying advertisers must have pulled out of the auction.

Some thought maybe Google is doing some kind of unscheduled maintenance that day and the server that updates the stats is down. Those who having the same issue in Asia said earnings have not been updated for the past few hours and they hope the earnings will not be affected by the technical glitch.

Many blame that Google should at least inform them by a blog, an email nofification or even a simple message inside the control panel or any combination of thse costs nothing. By doing so, people will not be panic and worry about the delay of updating.

Over the weekend, there were hundreds of posts and dozens of threads with complaints from both Google AdWords advertisers and Google AdSense publishers. They complaint that the reports were not being updated. However, Google has confirmed the issue in Google AdWords Help discussions area saying:

• There was a stats issue in the Ads system that affected stats related to Adwords and AdSense.
• The issue started at roughly 4AM PST on Sat 2/14/09 and lasted several hours.
• The issue only affected stats and reporting. AdServing was not affected and all ads continued to run as normal.
• Account access was normal during this time.
• AdWords engineers are working to get all stats back online/up-to-date ASAP. The update process has started.
• No stats have been lost
• It is anticipated that by the end of today all basic stats at the Adgroup, Campaign, and Account level will be current.
• Advanced stats such as Product Placement Reports and Query reports for Friday, Saturday, Sunday are anticipated to be available by Tuesday 2/17/0

As a result, many were not confident in Google AdWords as it happens for a several times. Incident like that would definitely affect their earnings. People hope that Google would monitor the server well or even has a backup for it to avoid the same thing to happen again.