Wastage Factor in Internet Advertising

There are other reasons why advertising on the Net is not currently seen by advertisers as cost-effective. One of them is the quality of desired responses. In many cases, sums spent on advertising on the Net has not been deployed properly. There are instances where advertisements have just been lifted and put on the banner. Though there are many early adapters in India, there is a big gap between these adapters and the mainstream users. And most advertisers have too small budgets for advertising on the Net to be bothered about wastage.

There could be wastage in online advertising, but one should not forget that interactivity is the hallmark of online advertising and here it is possible to target the audience by demography, psychography and technography. So, advertising agencies need to take into account these factors while developing strategies.

Make Money Using Online Advertising

Advertising not only merely for promoting a product or service using the Internet but making money through it has become increasingly popular and feasible in recent years. It it an easy work that one can easily generate earnings without getting out of home. Basically it needs 4 steps to complete the work and get pay. Firstly, determine your target audience to be reached. Start creating a web site which is one of the easier way of getting advertising. You can create any topic that interest the public. The content should be pertinents and current. You can also embed Google Adsense service to help you look for a variety of affiliates who will pay by PPC from your website.

Then, create a Blog like the website creation, write any topic that makes people to read your blog and start following your blog. In blog, you can add various widget to help you in tracking the visits, interact in the chatbox and add in Google Adsense and Amazon.com easily.

Next, writing articles on sites such as eHow or Helium can help generate advertising renevue without setting up your own website. Just write articles and the host site will manage the programming.The advertisements on that sites will help you earn some income in the long run
.

Lastly, Get Paid To sites (GPTs) are affiliate-based advertising sites that allow you to do offers in exchange for money or incentives. If you click on their ads and complete offers, you will get paid for accessing the advertising that is implanted on their site. For example, SWATcash.com or TreasureTrooper.com are popular and legitimate sites. You can create your own GPT for approximately $500 and generate advertising revenue.

You are welcome to suggest more method of earnings through Online Adverting.

URL: http://www.ehow.com/how_4544319_money-using-online-advertising.html?ref=fuel&utm_source=yahoo&utm_medium=ssp&utm_campaign=yssp_ar

Online Advertising Constraints

As efforts to eliminate wastages in online advertising take off, efforts are also needed to eliminate the attendant constraints. In online advertising, one can stream audio and video technologies together with faster bandwidths and delivery channels in a bid to present the same idea with the use of sound, music and visual imagery and make interactions with the banner possible.

But, this is not possible in India, thanks to the existing bandwidth problems. However, soon bandwidth will cease to be an issue.

Despite the bandwidth constraint, the Coco-Cola television commercial is being aired in Zeenext.com. This initiative has been taken by Mediaturf and a Bangalore-based software programmer, who have found a way to use the Net to air commercials with the dial-up mode and thus overcoming the bandwidth constraint. Anyway, with massive investments coming in bandwidth, there could be a glut soon.

Sure, India has an advantage in online advertising, thanks to the fact that online advertising depends so much on technology and software programming.

So, the days of innovative banners and convergence of real-time advertising are not far. But, effective online advertising calls for skills in consumer and relationship management.

We welcome feedback, suggestions, and comments, from any party. =)

ref: Morgan Brown, Do's and Don't of Online Video Advertising (online), 18th Match 2009. URL: http://adage.com/webvideoreport/article?article_id=129648

Analysis Result

"Will internet advertising grow to be one of the leading future advertising elements compared to TV, Newspaper, Radio Ads, etc, which is the desired choice amongst the populace now."

That was our latest poll question. Readers cast their votes through multiple choices of 3.

1. YES.
2. NO.
   
3. MAYBE. ONLY WITH KNOWING HOW TO ADAPT TO THE USAGE BEHAVIORS OF THE MEDIUM.
   

Through total votes of 8 readers, 50% voted on YES. 37.5% voted NO and 12.5% voted MAYBE. ONLY WITH KNOWING HOW TO ADAPT TO THE USAGE BEAVIORS OF THE MEDIUM.

Analysis question was based on the topic PREDICAMENT OF INTERNET ADVERTISING which was very much connected to our past several posts. Some of them include TV ADS vs ONLINE ADS and ONLINE WEBSITE ADVERTISING. These two posts discussed how TV Ads is still one of the favourite entertaining medium among the masses although online advertising is massively growing these days. On the other hand, we also mentioned how internet advertising grows more creative in order to fit in the competitive challenge of other advertising medium.

Looking at the readers' votes, majority of them believes internet advertising will be a successful advertising medium in coming future. I suppose this is possible only if advertisers put on more effort in knowing the target market for each online advertising product and similarly emphasize on more interactivity, attention grabbing elements into each online ad. Moreover, technology is gradually more prevailing. TV can be used touch panel, and surf online. The question come to pass can people lives without TV? =)

Legal Issues of Advertising Online

Does anyone know about the legal issues of advertising online? It is important to know the legal issues before starts advertising online. Those who own a website or web page and would like to advertise in some popular search engine like Google need to consider the legal issues beforehand.

I have came across that some of the important legal issues to consider before advertising online.
There are click fraud, key word spamming and false advertising.

What is click fraud? Click fraud occurs when someone who click on the ad or link but has no intention on clicking for product or information.Click fraud usually happens when your competitors want to raise your advertising bill by repeatedly clicks on your ad or link. Thus, one should search for the engine's click protection system before buying clicks on any search engine. Also, find out what they will remove fraudulent clicks from your account.

Keyword spamming happens when someone outbidding or invisible your trademark meta tags to avoid search engines to find your website. Nevertheless, if you complain, most search engines will remove a keyword spammer's listings. If it does not work, you have to pursue legal action directly against the spammer.

False Advertising meaning any claim or statement made about the products and services on website is not true or correct. One will be prosecuted if caught making false claims or statement about the product and services. If your claims and statement in true, ensure that you have hard data to back them up. Always review or check your product description before posting it to your website.

Dear all, do you think this legal issues content helps you before you advertising online?
Kindly leave your comment. Thank you.

URL: http://www.entrepreneur.com/advertising/adsbytype/onlineads/article160062.html

Predicament with Internet Advertising

In any particular TV audience, only a few will have an immediate need or interest in the product being advertised. This is why every television commercial is, to some degree, a mixture of substance and amusement. The television audience is willing to view irrelevant content as long as it is entertaining enough.

But on the Web, we are purposeful.

Viewing irrelevant content, entertaining or otherwise, is antithetical to the reasons we are there. And yet Internet advertising keeps resorting to the challenge in the way that worked in the past. It gets more creative. Banner ads deliver games. Pop-ups respond to blockers by becoming "floaters." The industry prays for greater broadband adoption so television commercials can be streamed online. In advertising, traditionally, great creative could always come to the rescue.

Now think about the last time you went to Google. Do you remember advertising? Probably not. There are no banners, pop-ups, images, or animations. The advertising is totally unremarkable, uncreative and uninteresting and yet Google is very successful at selling advertising. Google strives for relevance. It serves an ad only when it knows something about your interest. That's why there's no advertising on the home page. Google met the essential challenge, How to advertise without bothering their customers? By adapting to, rather than fighting, the use of the medium. They accepted that audiences want to be in control of their experience while exploiting a new advantage. They know what their customers are looking for and looking at.

While contextual placement is only one way of adapting to the medium, it suggests a broader implication for the future of advertising on the Web: if all advertising is a mixture of entertainment and relevance, then online, the balance must shift to relevance.

Online people demand control and control, after all, is really just about getting what you want -- and only what you want.

Analysis Result

Hi everyone, the poll result for this week has finally out. Our poll question this week is "Which type of classified ads will be cost effective?".

The answers are as stated as below :

(a) Magazines

(b) Newspaper

(c) Online (Internet)

(d) Radio

The audiences has voted as below:

(a) Magazines is 8.3 percent

(b) Newspaper is 41.7 percent

(c) Online (Internet) is 33.3 percent

(d) Radio is 16.7 percent

The poll result shown that most audiences voted Newspaper as the most cost effective type of classified ads follow by Online (Internet), Radio and Magazines has the least vote.

In the previous post, audience commented Online classified ads are much better than traditional classified ads whereby it reaches mass audience.

In my opinion, the world of Internet will surely make online classified ad becomes the leading form on classified ad in the future.

You are welcome to leave your valuable opinions about this issue.

How Effective are the Ads on Social Networks?

In many ways, social network advertising is the equivalent of a white Gap t-shirt. Just about everyone you know has purchased one at some point, but for all its practicality it's about as far from glamorous as you can get. Buy a text-based Facebook ad with a tiny little image, and you're buying a Gap tee. It's no evening gown, but it works.

In the online world, one might compare Facebook ads to paid search placements. There's something utilitarian about them. They're affordable, easy to create and manage, and offer the precision targeting advertisers seek — and the results you'll get are similar to what a paid search campaign can produce. If paid search is the workhorse of online media placements, then Facebook ads are its colt.

But there is also another problem, a bigger problem which is broader than just Facebook. The question is how effective the ads be on social networks? On the surface, it's a no-brainer: every site that has traffic makes money on ads, right? But there's more to the story than just the surface.

The most effective ad play online is, of course, Google. Its big because its model is pay-per-click (CPC). That is, advertisers only pay if users actually click through to the site. Of all Google's offerings the most successful one is Google AdWords, in which contextually relevant ads are displayed on top of search results. It is so successful because a search represents intent, so users are more likely to click on ads that advertise things they are clearly actively looking for.

Right now, people are using social networks to socialize and browse, they are not actively searching for products and deals and likely, CPC would not be effective. It is still too early to tell. 

As it stands, the jury is still out on whether social networks can get big via highly targeted advertising. Early trials have shown that CPC is not a likely route and CPM plays are just not as interesting. Yet, Facebook is certainly very aggressively pushing for monetization, likely in preparation for a future IPO. Will they be able to turn it all around and re-invent contextual advertising? The company is full of brilliant people so it's certainly possible, but so far it does not look impressive.

What do you think about advertising opportunities on social networks? What kind of plays do you see possible and what do you think about current Facebook ads?

Online Classified Ads

http://www.webclassifieds.us/

Online Classified Ads uses the Internet and World Wide Web as the main media for promoting products and services. These online sites are similar with traditional advertising media such as Newspapers, Magazines, Radio and Televisions. There are generally no pictures or other graphics within the advertisement, usually are company logo and information that audiences need to know.

Typical online classified ads are much different than traditional classified ads where user can browse more categories such as Computer and Computer Accessories, Vans & Trucks, Antiques & Collectibles, Jobs & Services, Office Supplies, Dating, Furniture, Personal Services, Pets & Supplies, and Sports & Fitness, among many others. Ads can be search according by category, city, and price.

The advantages of Online Classified Ads are ads can be posted immediately fast which take only a few minutes to publish your ads. Then, it reaches a wide range of customer over wider geographical areas. Some web site even offer free classified ads to attract audience. In addition, the cost of publishing an ads online compared to a local newspaper is more cheaper.

These days, many newspaper media are putting up their online version of their classified ads. This change is because the online ads cost are far more less than a print ad cost, so the net revenues are much greater.

Do you think Online classified ads is better than traditional media print classified ads?
You are inviting to discuss about this topic. Do leave your comment.

URL: http://ezinearticles.com/?Online-Classified-Ads-Better-Than-Newspaper-Ads?&id=1934463

Analysis Result

Hello again people!! We are finally so close to the few last analysis.

Remember last posts, it was a lot of online discussion issues. And the conclusion, we're looking at whether surfers would take any actions if they ever come 

across any fake online advertisements. 62.5% agrees with MAYBE, 12.5% says NO, TOO MUCH HASSLES, vice versa 25% voted YES, WE NEED TO RESTORE ORDER TO THIS ISSUE.

The way i look at it, the 12.5% (NO, TOO MUCH HASSLES), and the 62.5% whom agrees with MAYBE, have got the same mindset. So negative ain't it? It is equivalent to a group of 75% surfers agrees with not taking any action. Internet-related-complaints are just too broad. Not everyone will take an effort to settle any of these issues. An identity can be done fake online, logos as well.

My advice, be smart. If you see 'Business Opportunities -- Free Website Provided' advertised in a tabloid, on a website, or in a magazine, how can you know if it's for real? Examine the ads closely. Are there lots of punctuation marks and capitalized words? Do the phrases 'No Work' or 'Get Out of Bed When You Want To' pop up? These ads may be over exaggerating and should be approached with caution. Do they tell you what the job is? Find out what work is required before committing. Look at testimonials from participants. Try to find people who have accepted this opportunity and get their opinions. Look and check closely into details and dependable elements.

Unethical Ads in Online Advertising

All media faces ethical issue. When it comes to advertising, many people would think advertisement has been over promoting on products and brand image despite of the actual quality. It is so call unethical but this is the fact that happens in our daily life. People are losing trust on the advertisements and often doubt about the statement claimed. It causes negative impact on products and brand. Same thing happens to Online Advertising.

Pop-ups, Pop-unders, and Fake Dialogue Boxes can be consider unethical. The pop-up ad which appears in a small window in front of the main browser window and the pop-under which appears behind the main browser window forces user to see it. It would be there until they close that window. Therefore, advertisers may be hoping that users will accidentally click on the window while attempting to close it and thus be taken to the advertiser's site. Although Pop-ups and Pop-unders are widely used in online advertising, both risk irritating the potential customer.

Pop ups becomes the most hated advertising technique according to the research. Most people use to block them although these ads have a high click-through rate. However, most of those clicks may happen when people try to close the window. Pop ups may work for content, but are not well-accepted for ads.

Besides that, there are fake dialogue boxes ads that look like the system messages from your computer can be found in most web site.It is a gray rectangles that pop up on your screen with a message and an "OK" button. It gives the wrong perception to user by clicking "OK" it will close the window but it actually links to the advertiser's web site. This would make users feel cheated and has percieve all related ads are fake.

"There’s nothing good that’s going to come from that approach," says Neil Hair, an assistant professor at the Rochester Institute of Technology who has researched on people's perceptions of online ads. "You’ll just make people mad. … It’s just destroying your image longer term." Younger people especially react negatively to those types of ads, he says.

These are just a few examples of unethical ads. There are more examples that will be discussed on the next post. You are welcome to leave your comment about this topic.

URL: http://www.blogger.com/post-create.g?blogID=6547474841679936236

Online Ads may be Fake

It sure seems dishonourable and disingenuous for online marketers to use a fake name to steer Internet Surfers to a website to buy something while using a fake name. Some justify their deception by stating that it is a "pen name" but is that really sufficient, as it is still a fake name and trickery tactics that are being deployed?

It seems especially problematic when that Internet Surfer or potential buyer believes they are going there based on information that a real person gave them, such as an article on a blog or one that appeared in an online newsletter.

Advertising goods and services online is actually a viable business in itself. Affiliate programmes, advertising keyword campaigns and pay per click advertising are all important strategies in driving web traffic - or potential consumers - to a website. For this reason, online sellers in particular may be tempted to stretch or slightly distort the truth regarding the pricing or description of their goods and services. However, we should be aware that online traders, just like their high street counterparts, are under a legal obligation to provide their consumers with non-misleading advertisements.

I never actually thought of to share this topic with everyone till i randomly read an article on Wall Street Journal, entitled: "Beware online job ads: They may be fake." (Tuesday, February 17, 2009. VOL.XXXIII NO.117) The headline abruptly triggers me to discuss this issue so everyone is alert of the mischief it might cause.

It is important that we understand these things and stay out of trouble and out of the gray area of the World Wide Web.

Australian Competition & Consumer Commission, Misleading Advertising (online), Retrieved 24th feb 2009.

Analysis Result

Hi there, the analysis of the polls result is out today. The poll question were "Do you think Google should be responsible on the delay of updating that causes the lost of AdSense Advertiser and AdWords Publisher?"

The answers are :

a) Yes.Google had caused the lost.
b) Yes.Google should only responsible partially.
c) No.It was not Google's fault.
d) No.It was an unexpected incident.

The analysis result shown that :
(1) 40% people voted for "b) Yes.Google should only responsible partially."
(2) 30% people voted for "c) No.It was not Google's fault.
(3) 20% people voted for "d) No.It was an unexpected incident."
(4) 10% people voted for ''a) Yes.Google had caused the lost."


Hence, this mean that most of the people thinks Google should not fully responsible for this issue but partially. However, there are many thinking that the incident was not Google's fault. In my opinion, the most perfect system will have its weakness too. Thus, i feel that it was not Google's fault but Google should be responsible to it partially to those who affected by the incident to make others confident and continue to use Google's service.

What is “Pay Per Click”?

What i am about to share today, is very edifying. It is all for readers out there, wondering, thinking, "hmph, what is Pay Per Click." Or PPC we call it, Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click.

Because it is a relatively recent phenomenon, many online business owners do not understand the meaning of the term "pay-per-click advertising," nor do they realize its enormous potential for increasing their online presence and bringing more traffic to their websites. Even those who understand basic search engine marketing techniques sometimes fail to make the distinction between pay-per-click (hereafter, PPC) ad campaigns and organic search engine optimization.

Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad.

The most popular PPC search engine is Google; their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, MSN Live, and Ask. A large number of other search engines offering PPC advertising opportunities are available - ranging from metasearch engines that incorporate traffic from numerous other engines and online sources all the way to small, niche search engines that specialize in one or more categories or topics of interest.

PPC ad programs are evolving and becoming easier for first-time advertisers online to understand and use. The programs are flexible, can handle anything from one keyword to thousands of keywords, offer a dazzling array of bells and whistles, and come packaged with analytics and reporting options that range from the simple to the complex.

Leave us a message underneath the comment box if there are any queries. =)

Wikipedia the Free Encyclopedia, Pay Per Click (Online), Retrieved 21^st Feb 2009.

Latest issue on Google AdSense & AdWords

On 14th February 2009, Adsense, Adwords and Analytics of google have not been updated for past few hours affecting the whole world. Advertisers were anxious about this issue. Many forums have discussion about this. Some said over the past few days, a sudden drop in bid prices occured. Meaning, some high paying advertisers must have pulled out of the auction.

Some thought maybe Google is doing some kind of unscheduled maintenance that day and the server that updates the stats is down. Those who having the same issue in Asia said earnings have not been updated for the past few hours and they hope the earnings will not be affected by the technical glitch.

Many blame that Google should at least inform them by a blog, an email nofification or even a simple message inside the control panel or any combination of thse costs nothing. By doing so, people will not be panic and worry about the delay of updating.

Over the weekend, there were hundreds of posts and dozens of threads with complaints from both Google AdWords advertisers and Google AdSense publishers. They complaint that the reports were not being updated. However, Google has confirmed the issue in Google AdWords Help discussions area saying:

• There was a stats issue in the Ads system that affected stats related to Adwords and AdSense.
• The issue started at roughly 4AM PST on Sat 2/14/09 and lasted several hours.
• The issue only affected stats and reporting. AdServing was not affected and all ads continued to run as normal.
• Account access was normal during this time.
• AdWords engineers are working to get all stats back online/up-to-date ASAP. The update process has started.
• No stats have been lost
• It is anticipated that by the end of today all basic stats at the Adgroup, Campaign, and Account level will be current.
• Advanced stats such as Product Placement Reports and Query reports for Friday, Saturday, Sunday are anticipated to be available by Tuesday 2/17/0

As a result, many were not confident in Google AdWords as it happens for a several times. Incident like that would definitely affect their earnings. People hope that Google would monitor the server well or even has a backup for it to avoid the same thing to happen again.

Analysis Result

Good evening! I hope everyone had an awesome Valentine celebration!!

Here we are again analysing the result for our last poll. Thank you, readers whom cast their votes. =)

Poll Question: Is online advertising application, excellent money making way?

Votes are picked in the midst of 4 multiple choice answers:

Answer 1: YES.

Answer 2:
NO. THESE ONLINE ADVERTISING APPLICATIONs SOUNDED VERY ALIENATED.

Answer 3: YES, WITH PLENTY OF RESEARCH.

Answer 4: NO.

And, the result was, Answer 1 (YES), 3 (NO. THESE ONLINE ADVERTISING APPLICATIONS SOUNDED VERY ALIENATED) and 4 (NO) split equal votes, 20% apiece. Whereas Answer 2 (NO. THESE ONLINE ADVERTISING APPLICATIONs SOUNDED VERY ALIENATED) had seized the highest votes, 40%.

Yes. The conclusion was very evident that many people (in Malaysia I supposed) is still very novel, bizarre, blur, and might only have very vague impression on what precisely does an online application works, to bring us funds. One of the reader as well question, how much "PPC" pay per click. One adorable question, which we will discuss in our coming post this week. The trend is still dawdling in the market.

Stay with us for our next post, to read more about Pay Per Click.

Importance of Online ads Placing

In advertising world, not only creative ads are important but placing ad at the right place is also crucial. Online advertisement can be costly. Clients pay for what they want, they want it to be attractive. When an ad is placed at a hidden area, client is wasting their money as the ad is not noticeable.

How to choose your ads placement?

Strategic ads placement is not just talk, it actually gives good results with AdSense. It is important to find your optimum place for your ads so that the visitor can see them and click before getting bored or annoyed of their presence.

As we read, the natural course of readers' eyes is from left to right, from top to bottom. Knowing the first area a reader lay his eyes on, the first choice for ads placement would be the top-left area of the page which will grant more attention.

In Google, the hottest spots is at the top and left areas which known as "readable section" namely Google's "heat" map. This section is where any reader automatically identifies as worthy of interest. It is immediately under the top level navigation, at the left and above of the primary content, and within the same top-left areas of the primary content.

Thus, wrong placement of ad usually lead to less viewable and eventually not effective. One who wish to advertise effectively not only to create an attractive ad but should always consider the ad placement. A good ad placement will gurantee you more money in return.

http://www.adsensehowtos.com/learn/choose-your-ads-placement.htmladsensehowtos.com/learn/choose-your-ads-placement.html

Example of good ad placement which grab the audience attention.
The MP3 Player has a good ad placement.

Making money through Pay Per Click Advertising

Talking about making money through Pay Per Click marketing. The idea of Pay Per Click marketing sounds like a really easy way making money online. But i shall say it isn't so. =) No free lunch in this world dear readers.

Many people associate Pay Per Click with affiliate marketing. The idea is this - pick a click bank product, post a PPC ad, get instance traffic and make sales.

That sounds easy. But i personally think even the best Pay Per Click marketing expert needs to spend a couple of hundreds to test their ads before they can strike gold.

Pay Per Click advertising has evolved so much that it is harder to get involved.

WHY?

Because there are many spying tools that can help Pay Per Click marketers to spy on other people's ads and find out which keywords and ad phrases are profitable. PPC Bully is one example in that case of point. As a newbie, without such tools, we are searching for gold in the dark and that can be quite costly.

However, the good thing about Pay Per Click marketing is that once we hit some ads that are profitable, they can be our cash cow for quite a while.

I have done my study and I failed completely. My advice is making money through Pay Per Click marketing, following the right guide and researches through different campaign can be very essential. If we simply want to run it and test the water, you will need to be superbly lucky hitting the jackpot.

Result on analysis

In the previous posts, we talk about blog in online advertising. Someone commented that blog advertising seems to be interesting whereby it is a new way of advertising rather than some pop ups which is quite annoying. In other post about online website advertising, blogger commented online advertising is more affective as advertising has more people viewing while print ad in newspaper and others they might not be bothered to see it. Although they don't view online ads, at least they would have a glipmse of it.



Our poll question for this week is "Do you think ads in a blog would catch your attention?" There is 28.6 percent voted for "Yes. I would check it out if is interesting.", "Yes.I would only glance through as i read the post." and "No.I dislike any kind of online ads." Only 1.2 percent voted "No.I do not even bother if is there."


Hence, this result showned that there are many people would view online ads and prove that online ads is more affective than other form of advertising such as newspaper, magazines and others.

Online Website Advertising

We cannot hide from it. Whether you are driving by a billboard, listening to the radio or flipping through the TV channels, every advertisement has dot.com this and dot.com that.

Here is a PDF file article showing Online advertising to grow seven times faster than offline advertising in 2007.

Even in a lean economy, the evolution of the Internet has business taking a new direction. Companies need a Web site even if these companies does not involved in e-commerce. Yet this new wave of marketing still takes some old-school advertising.

Online website advertising can be effectively managed at a low cost. This is especially helpful for small start-ups with limited capital. One of the common approaches is to write and submit product relevant articles to article directories online. This is a sure way of making your business known amongst the online community and will contribute to an increase in traffic to your web site.

Nonetheless, a successful Internet marketing campaign does not just take good strategies and clever use of marketing tools. Only with being creative and dynamic with your promotional tactics it will then successfully place a client ahead of the competition.

良質なコンテンツのWebサイト以上が必要です。総合広告キャンペーンは、 Webサイトが成功するための唯一の方法です。あなただけを購入するお客様からの潜在顧客を誘惑する必要はありませんが、今から買いにそれらを誘惑する必要があります！

Web sites need more than good content. A comprehensive advertising campaign is the only way to make a Web site successful. You not only have to tempt potential customers to buy from you but you have to tempt them to buy from you NOW!

Therefore readers =) I'm sure not everyone will be in agreement with me that website advertising is after all a hit. Feel free to enlighten us with your thoughts! Merci!

Blog in Online Advertising

Blog, as we know, traditionally was an online diary with a very limited audience to the specific person who was writing. Nevertheless, as blogs have evolved and broadened into widely and take in forums for people to meet and share ideas over the world. Hence, the opportunity for blog advertising has grown.

Marketers are quickly learned that blogs being potentially in advertising which is a great way to increase traffic in targeted areas of Online Advertising. There are many advantages using blogs to advertise rather than other websites.

At first, the nature of blogs is that they are constantly being posted on, this means that they are slowly increase contents regularly for search engine such as Google prefer sites. If a blog is popular enough that have a large audience reading it, it will likely be seen by your potential audience.

Popular blogs can be far more attractive than static websites as regular readers will check often to see what the blogger is posting about. At last, your advert has higher chance to increase conversion rate if the advert is targerted at a right audience.

The age of blog advertising is coming into prominence compared to the traditional pay-per-click PPC advertsing which is more redundant. As far as Online Advertising goes, blog is definitely continue to outshines.

Here is the example of commercial ads that can be display in a blog for advertising purpose.


What is your opinion on blog advertising?
Share your thoughts by leaving us a valuable comment. =)



Rimmel Magnif'eyes Mascara, Retrieved on 8th February,
URL : http://www.youtube.com/watch?v=Kz2JfsIMhP8

Analysis Result

The analysis result is finally out! I would like to put across my big gratitude to Vizu Web Polls for their friendly user interface and not forgetting an ocean of thanks to readers whom read and make an effort to cast a vote. =)

Readers pick their vote through multiple choices in a list of 4.

1. a) YES
   
2. b) NO. I'LL JUST PASS. IT ISN'T THAT MADDENING YET.
   
3. c) NO. CAUSE I AM ALREADY DOING THAT PHYSICALLY. NO NEED INSTALLATION HASSLES.
   
4. d) NO. CAUSE I FIND THESE ADS INTERESTING AND NOT BOTHERSOME AT ALL.
   

The survey exploring where internet ads could be disturbing concludes that internet advertising is really and truly maddening. 50% of readers voted on C, whereas A & D ended with fair percentage of 25%. Ironically, none of any readers cast a vote on B.

This is a universal predicament that makes all advertising agencies vulnerable. The failure of advertisers apply its artistic magic to online advertising space illustrate how the absence of genuine interactivity – in this case, developed by advertising agencies with marketers - makes it impossible to realize digital's potential. Interactivity that gives consumers of what they want and are willing to pay for, is the plum growth vehicle that eludes many companies, even as broadband is burgeoning as a global lifeline for critical communication and entertainment.

The predicament of online advertisers advertises online without knowing their market and core purposes would prolonged unless media and advertisers use interactivity to capture surfers' attention. Nonetheless, knowing consumers' desire is fairly important too.

Thousands of disparate tiny steps are being taken to explore connectivity as a hub utility at a time when bold strides are needed. This is, after all, no recessionary retrenchment; it's a revolution.

Intrusive ads

More and more companies are getting aggressive in placing their ads in different places. This is because these ads are everywhere, people have started to avoid them. The companies have in turn become even more aggressive in their advertising techniques, which results in people who hate ads to run farther away. What the ad companies need to realize is that showing ads everywhere does not work, even if those ads are creative. Why? Because most ads are intrusive and waste people's time. Non-intrusive ads are better at marketing a product or a service.

I run into intrusive ads all the time. A good example of an intrusive ad is on Yahoo Games. Whenever I go into any game room, I am taken to a full-page advertisement where I have to click a “Continue” link to proceed to the actual game page. That is an intrusive form of advertising, disrupting my normal browsing experience where I am forced to see an ad before I am allowed to play any game.

An intrusive ad takes time away, even when I am agreeing to play a free game. These intrusive ads also makes me go through extra steps before I am able to get to the things I want. Therefore, an intrusive ad is very annoying and not good in my opinion.

While advertising is getting more creative, it is also somehow getting more intrusive. Displaying creative advertising that is not intrusive helps build a reputable brand in the long run. Advertisements are going to be around for a while, so why not make them simple, easy and non-intrusive for the customer? If you do not push your product in ways that disrupts the lives or habits of customers, you are respecting your customer.

Put your ads in places where the only reaction a customer may have is “Hmmm, that is cool“, instead of a reaction that shows frustration of any sort Respect others and find out what is important to them and what kind of actions could help and hurt them. People will respect you for that by listening to what you have to say.

So my friends, what is your opinion on intrusive ads?
You are welcome to share your experience with us by leaving a valuable comment.
Thank you.

“I am not sure my purpose of advertising online?”

Yes! You hear me. “I am not sure why do i advertise online.” Does that sound familiar? =)

We talked about integration and performance of different media formats, but, most importantly, purpose. For example, what is the purpose of television? Awareness. The purpose of print (while it’s still around)? In-depth and qualitative. The purpose of radio? To connect with shoppers. And the purpose of outdoor advertising? To remind people who are in a position to shop. I know, this all seems simplistic.

But what about online advertising? Surely, search advertising’s purpose is to capture shopper intent. It does so extremely well, providing more economic visibility than any other advertising medium. It has made Google one of the most valuable media companies in only a few short years. In a book that i once read, What Would Google Do? As Mr Jeff Jarvis point out that it built a business on managing abundance rather than controlling scarcity. In a sense, it also created scarcity in that there are so many people who search on any given word in a day. The book logically captures the massive changes the internet is effecting in our culture, in marketing, and in advertising. But what about the rest of online advertising, such as display?

References:

Google (online). Retrieved, 26^th Jan 2009. URL: http://en.wikipedia.org/wiki/Google

And that is precisely the problem. So far, with the exception of search, online advertising has failed to find its core purpose. And to characterize the rest of online advertising as a single entity wrongly diminishes the challenge, because there are many online ad formats. How people interact with and use online advertising? The problem is that basic, and we need to better understand it before we can even begin to think about measuring and connecting it to business performance goals.

Lastly, we arrived at the ultimate cliché: if you don’t like online advertising, it is easy! So easy - to condition yourself to ignore it! I used to think that AdBlocker Plus, the browser plugin that removes all ads from your Web experience, was a potential threat to the advertising business. I realize now that it is only a red herring because the human brain subconsciously takes care of the problems of irrelevancy, clutter and waste for us — most of the time.

References:

Adblock Plus: Save Your Time and Traffic (online). Retrieved, 26^th Jan 2009. URL: http://adblockplus.org/en/

Result of analysis

In previous posts, we discuss about various type of online advertising such as banner ads, pop ups ads and also interstitial ads. A few bloggers have left some comment about this topic. Majority of them feel that online adverting is annoying but creative ads would catches their attention too. Some said that online advertising is on the rise while print advertising is near extinction and interactivity became main reason of the popularity of online advertising.

Besides that, wallpaper ads, floating ads, expanding ads and video ads are quite popular in online advertising. Majority commented these ads are more fun, unique and interesting compared to print media that no longer exciting but just a piece of paper with tonnes of advertisement. Moreover, they hope Malaysia would improve and continue to create more attractive online ads. However, some blogger dislike floating ads and video ads because it takes time to access into a web page, they prefer pop ups or pops under ads.

A blogger commented she prefer online ads than TV ads because of disturbance when watching a favourite drama and needed to switch channel. There are less people paying attention towards TV ads now a days as majority already started to spend more time online. In fact, user could multi-tabs and got to see the ads at the same time.

Let's see our polls result for this week. Our poll question is ''Which of the following you think would be the leading form of advertising in future?" According to votes, 42.1 percent voted Internet (Online), 31.6 percent voted TV, 26.3 percent voted Newspaper and no one voted for Magazines. This result shows that Internet (Online) could be the leading form of advertising in future follow by TV. Below is chart showing the analysis.

Internet Advertising outshine Print Media

Ethan Zuckerman, was a co-founder of Tripod.com, a web hosting enterprise, has included research into Global Media Attention. I once come across a newsletter received from Media Post Publication that some issues he mention, mentality engraved in me. Vague impression of the articles, however, i remembered a sentence clearly. He worries that the economics of print advertising in the past are unsustainable. I thought, he is right! Online has exposed the lie – the fraud, if you like; the fantasy, if you prefer - of print advertising.

References:

Wikipedia (Online), Retrieved, 23^rd Jan 2009. URL: http://en.wikipedia.org/wiki/Ethan_Zuckerman

That fairy tale is in effect since that every reader of a publication, not just buyer but alleged reader, is exposed to every ad. So every advertiser is charged for every reader of every ad. Sounds great while it lasted eh? =)

But the internet deflates that illusion because on the web, advertisers pay only for the ads a reader sees. And, in many cases, we refer that as - clicks on. So online, a paper or magazine can no longer charge every advertiser for every reader. This has exposed the essential inefficiency of print advertising (like TV advertising that is ignored or skipped). Nonetheless it shows the inherent efficiency of online advertising. Nuffnang.com is Asia’s first and leading blog community, which platform allows advertisers to serve graphic or video based advertisements onto the thousands of local blogs that signed up with them.

References:

Cheo and Tiah, Nuffnang Malaysia (Online), Retrieved 23^rd Jan 3009. URL: http://www.nuffnang.com.my/

I always wonder. If online advertising is more efficient and measurable, why is it not worth more than other media advertising? Probably the trend is just not sizzling hot yet and scarcity, that is why. In print, the proprietor owned one of the outlets whereas there were only so many thousands pages and eyeballs. So, media sets the price! Marketers have to be sure with their direction when it comes to internet marketing in order to catch the right market and to be quantifiable.

Then, there are some really cool advertisements:

• -       U Mobile Grapes
  
• -       U Mobile - Teh Tarik
  
• -       U Mobile - Henna
  
• -       U Mobile - Breakout
  

These ads are just so chilly, fresh, breezy, and nippy, that I couldn’t stop laughing. Something superior!! You missed it on TV but i watched it zillionth time in you You Tube! Heh =P Please do not be lazy to click on the reddish hyperlink above. I promised you won’t be disappointed.

So, Internet Advertising outshines Print Media. Do we see eye to eye? We love love loves your comment!! And Happy Lunar “NIU” Year everyone!!

 

TV ads VS Online ads

Do you skip the TV ads often whenever you are watching a drama or a show? I strongly believe you do. Now a days, audiences in front of the TV tend to switch to another channel when it comes to a TV ad. These people are so used switching channel to skip TV ad that it became a habit naturally. Thus, online advertising has become more popular among the advertisers as an alternative to replace TV ads.

In this world of computing, computers and internet can be considered as a necessity for those whom lives in urban area and big city. People spend more and more time online than watching a TV program. Due to that reason, more advertisers prefer to advertise online than on TV which is so costly for just less than a minute.

Many marketers, as well as clients, are allocating as much as 20% of their advertising budgets to online marketing. These clients are interested in how online ads can affect a brand image comparing to TV advertising.

TV ads are long, disruptive and easily avoidable whereas majority of online advertisements is concise and must be watched before the content was showed whether it is a banner ad on a website or a mini-commercial.

National Broadcasting Company (NBC) is an American television network conducted an online survey of its NBC Rewind viewers says that internet ads elicit higher brand recall than those on TV. They found that the ads are more entertaining, engaging and, most importantly for the viewer, less disruptive.

References:

Internet Advertsing VS TV Advertising, Atelier(Online), Retrieved 22nd January 2009. URL: http://www.atelier-us.com/advertising-and-marketing/article/internet-advertising-vs-tv-advertising

Online ads

Source: (http://bbdigital.files.wordpress.com/2008/04/abc_com12.jpg)

TV ads

Source: (http://www.2dayblog.com/images/2007/september/w580_ad.jpg)

In contrast, the good thing about advertising on television allows you to show and tell wide audience about your business, product, or services. You can show how your product or services works and how it is packaged. With this, potential customers will know what to look for at the point of sale. The multiple touch points often effectively influence consumers' purchasing behavior.

According to a recent study by Ball State University on the media consumption habits of average Americans, television remains the leading medium in most U.S. households despite the Internet's steady rise in popularity over the last few years. On average, the general population spends over four and a half hours a day in front of the TV, making TV watching one of the most common modern leisure activities. Do you think also television advertising is one of the most powerful form of advertising?

References:
Television Advertising Pros and Cons, All Business (Online), Retrieved 22nd January 2009. URL: http://www.allbusiness.com/marketing/advertising-television-advertising/2592-1.html


Feel free to discuss more about this issue with us. Do leave your comment.

Wallpaper ads, Floating ads, Expanding ads and Video ads.

Ever since the augmentation of technolagy, we see a wide catogaries of ads. Some of them which we mention before (interstitial ads, banners and pop ups ads) or others, involved heaps imagination, vivid colors, good page layout, so it looks more interesting. Typical Adobe Flash is used to design advertisements these days. 

On last post, we discussed about interstitials, banners, and pop ups / under ads. So this post, it will just be a brief run through of wallpaper, floating, expanding and video ad.

Wallpaper ads forms background of a webpage.

Picture above is an online wallpaper ad that feature a brand of some Streets Skateboard Collection.

source: http://www.calstreets.com/site/components/com_fpslideshow/images/frontpage_volume8_maniat.jpg

The ads that floats on screen are called floating ads. It looks very much similar to pop ups ads, but definitely more infuriating. It "fly" anywhere around the page for 5-30 seconds, obscure view of the page you are trying to read, and often block mouse input. Get on your nerves ain't it? haha ;)

However, as i was talking to some friends yesterday, i realized a fact that for several reasons, floating ads are appearing more and more frequent.

• They definitely get the viewers attention. Many now have sounds. Like TV ads, they "interrupt" the program and force you to watch them. They can take up the whole screen. Therefore:
• From a branding standpoint, they are more powerful than a banner ad or sidebar ad. They can hardly be ignored.
  
• They have a high click through rates.
  

An image of floating ads. And i know what to name it - Did you suddenly hate Starbucks now? Lame-O-Me.

If you would like to see more examples of floating ads campaign, see EyeBlaster.com .

source: http://loosewire.typepad.com/blog/starbucks.gif

Advertisements which are displayed in a video form on a website is known as a video ad.

Image above displaying video ad for a telecommunication company.

What I find interesting is that clicking on the ad does not take you to the source. There is no "on click" event for the actual video. Your only recourse is to close out the video and then click on the links from the non-video ad.

source: http://farm4.static.flickr.com/3293/2363124745_66477ea2bf.jpg

Lastly, An ad that enlarges and changes the contents of the page being displayed is known as expanding ad. Expanding ad panels are user-initiated, and can contain detailed info about the advertiser  & the product inventory.

Nissan Sentra's expanding ad.

Product description, multiple photos to accompany product descriptions, links out to details page, email seller, maps or floor plan, are the common advertising tools that is frequently use in an expanding advertisement. It is pretty much difference compared to wallpaper ads that is rather just focusing on the product image itself. An expanding ad has much more message that can be successfully deliver to consumers.

source: http://www.lostremote.com/images/grab_abc_ad.jpg

So readers =) all and all, which online ads category do you like the most? Is floating ads a real lil monster or pop-ups?

Let me know what you think! 

Na'night!!