Does anyone know about the legal issues of advertising online? It is important to know the legal issues before starts advertising online. Those who own a website or web page and would like to advertise in some popular search engine like Google need to consider the legal issues beforehand.
There are click fraud, key word spamming and false advertising.
What is click fraud? Click fraud occurs when someone who click on the ad or link but has no intention on clicking for product or information.Click fraud usually happens when your competitors want to raise your advertising bill by repeatedly clicks on your ad or link. Thus, one should search for the engine's click protection system before buying clicks on any search engine. Also, find out what they will remove fraudulent clicks from your account.
Keyword spamming happens when someone outbidding or invisible your trademark meta tags to avoid search engines to find your website. Nevertheless, if you complain, most search engines will remove a keyword spammer's listings. If it does not work, you have to pursue legal action directly against the spammer.
False Advertising meaning any claim or statement made about the products and services on website is not true or correct. One will be prosecuted if caught making false claims or statement about the product and services. If your claims and statement in true, ensure that you have hard data to back them up. Always review or check your product description before posting it to your website.
Dear all, do you think this legal issues content helps you before you advertising online?
Kindly leave your comment. Thank you.
URL: http://www.entrepreneur.com/advertising/adsbytype/onlineads/article160062.html
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