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Saturday, March 14, 2009

Analysis Result

"Will internet advertising grow to be one of the leading future advertising elements compared to TV, Newspaper, Radio Ads, etc, which is the desired choice amongst the populace now."

That was our latest poll question. Readers cast their votes through multiple choices of 3.

  1. YES.
  2. NO.
  3. MAYBE. ONLY WITH KNOWING HOW TO ADAPT TO THE USAGE BEHAVIORS OF THE MEDIUM.

Through total votes of 8 readers, 50% voted on YES. 37.5% voted NO and 12.5% voted MAYBE. ONLY WITH KNOWING HOW TO ADAPT TO THE USAGE BEAVIORS OF THE MEDIUM.

Analysis question was based on the topic PREDICAMENT OF INTERNET ADVERTISING which was very much connected to our past several posts. Some of them include TV ADS vs ONLINE ADS and ONLINE WEBSITE ADVERTISING. These two posts discussed how TV Ads is still one of the favourite entertaining medium among the masses although online advertising is massively growing these days. On the other hand, we also mentioned how internet advertising grows more creative in order to fit in the competitive challenge of other advertising medium.

Looking at the readers' votes, majority of them believes internet advertising will be a successful advertising medium in coming future. I suppose this is possible only if advertisers put on more effort in knowing the target market for each online advertising product and similarly emphasize on more interactivity, attention grabbing elements into each online ad. Moreover, technology is gradually more prevailing. TV can be used touch panel, and surf online. The question come to pass can people lives without TV? =)

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Last updated: 21st Feb 2009, GMT 17:15
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