Wastage Factor in Internet Advertising

There are other reasons why advertising on the Net is not currently seen by advertisers as cost-effective. One of them is the quality of desired responses. In many cases, sums spent on advertising on the Net has not been deployed properly. There are instances where advertisements have just been lifted and put on the banner. Though there are many early adapters in India, there is a big gap between these adapters and the mainstream users. And most advertisers have too small budgets for advertising on the Net to be bothered about wastage.

There could be wastage in online advertising, but one should not forget that interactivity is the hallmark of online advertising and here it is possible to target the audience by demography, psychography and technography. So, advertising agencies need to take into account these factors while developing strategies.

Make Money Using Online Advertising

Advertising not only merely for promoting a product or service using the Internet but making money through it has become increasingly popular and feasible in recent years. It it an easy work that one can easily generate earnings without getting out of home. Basically it needs 4 steps to complete the work and get pay. Firstly, determine your target audience to be reached. Start creating a web site which is one of the easier way of getting advertising. You can create any topic that interest the public. The content should be pertinents and current. You can also embed Google Adsense service to help you look for a variety of affiliates who will pay by PPC from your website.

Then, create a Blog like the website creation, write any topic that makes people to read your blog and start following your blog. In blog, you can add various widget to help you in tracking the visits, interact in the chatbox and add in Google Adsense and Amazon.com easily.

Next, writing articles on sites such as eHow or Helium can help generate advertising renevue without setting up your own website. Just write articles and the host site will manage the programming.The advertisements on that sites will help you earn some income in the long run
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Lastly, Get Paid To sites (GPTs) are affiliate-based advertising sites that allow you to do offers in exchange for money or incentives. If you click on their ads and complete offers, you will get paid for accessing the advertising that is implanted on their site. For example, SWATcash.com or TreasureTrooper.com are popular and legitimate sites. You can create your own GPT for approximately $500 and generate advertising revenue.

You are welcome to suggest more method of earnings through Online Adverting.

URL: http://www.ehow.com/how_4544319_money-using-online-advertising.html?ref=fuel&utm_source=yahoo&utm_medium=ssp&utm_campaign=yssp_ar

Online Advertising Constraints

As efforts to eliminate wastages in online advertising take off, efforts are also needed to eliminate the attendant constraints. In online advertising, one can stream audio and video technologies together with faster bandwidths and delivery channels in a bid to present the same idea with the use of sound, music and visual imagery and make interactions with the banner possible.

But, this is not possible in India, thanks to the existing bandwidth problems. However, soon bandwidth will cease to be an issue.

Despite the bandwidth constraint, the Coco-Cola television commercial is being aired in Zeenext.com. This initiative has been taken by Mediaturf and a Bangalore-based software programmer, who have found a way to use the Net to air commercials with the dial-up mode and thus overcoming the bandwidth constraint. Anyway, with massive investments coming in bandwidth, there could be a glut soon.

Sure, India has an advantage in online advertising, thanks to the fact that online advertising depends so much on technology and software programming.

So, the days of innovative banners and convergence of real-time advertising are not far. But, effective online advertising calls for skills in consumer and relationship management.

We welcome feedback, suggestions, and comments, from any party. =)

ref: Morgan Brown, Do's and Don't of Online Video Advertising (online), 18th Match 2009. URL: http://adage.com/webvideoreport/article?article_id=129648

Analysis Result

"Will internet advertising grow to be one of the leading future advertising elements compared to TV, Newspaper, Radio Ads, etc, which is the desired choice amongst the populace now."

That was our latest poll question. Readers cast their votes through multiple choices of 3.

1. YES.
2. NO.
   
3. MAYBE. ONLY WITH KNOWING HOW TO ADAPT TO THE USAGE BEHAVIORS OF THE MEDIUM.
   

Through total votes of 8 readers, 50% voted on YES. 37.5% voted NO and 12.5% voted MAYBE. ONLY WITH KNOWING HOW TO ADAPT TO THE USAGE BEAVIORS OF THE MEDIUM.

Analysis question was based on the topic PREDICAMENT OF INTERNET ADVERTISING which was very much connected to our past several posts. Some of them include TV ADS vs ONLINE ADS and ONLINE WEBSITE ADVERTISING. These two posts discussed how TV Ads is still one of the favourite entertaining medium among the masses although online advertising is massively growing these days. On the other hand, we also mentioned how internet advertising grows more creative in order to fit in the competitive challenge of other advertising medium.

Looking at the readers' votes, majority of them believes internet advertising will be a successful advertising medium in coming future. I suppose this is possible only if advertisers put on more effort in knowing the target market for each online advertising product and similarly emphasize on more interactivity, attention grabbing elements into each online ad. Moreover, technology is gradually more prevailing. TV can be used touch panel, and surf online. The question come to pass can people lives without TV? =)

Legal Issues of Advertising Online

Does anyone know about the legal issues of advertising online? It is important to know the legal issues before starts advertising online. Those who own a website or web page and would like to advertise in some popular search engine like Google need to consider the legal issues beforehand.

I have came across that some of the important legal issues to consider before advertising online.
There are click fraud, key word spamming and false advertising.

What is click fraud? Click fraud occurs when someone who click on the ad or link but has no intention on clicking for product or information.Click fraud usually happens when your competitors want to raise your advertising bill by repeatedly clicks on your ad or link. Thus, one should search for the engine's click protection system before buying clicks on any search engine. Also, find out what they will remove fraudulent clicks from your account.

Keyword spamming happens when someone outbidding or invisible your trademark meta tags to avoid search engines to find your website. Nevertheless, if you complain, most search engines will remove a keyword spammer's listings. If it does not work, you have to pursue legal action directly against the spammer.

False Advertising meaning any claim or statement made about the products and services on website is not true or correct. One will be prosecuted if caught making false claims or statement about the product and services. If your claims and statement in true, ensure that you have hard data to back them up. Always review or check your product description before posting it to your website.

Dear all, do you think this legal issues content helps you before you advertising online?
Kindly leave your comment. Thank you.

URL: http://www.entrepreneur.com/advertising/adsbytype/onlineads/article160062.html

Predicament with Internet Advertising

In any particular TV audience, only a few will have an immediate need or interest in the product being advertised. This is why every television commercial is, to some degree, a mixture of substance and amusement. The television audience is willing to view irrelevant content as long as it is entertaining enough.

But on the Web, we are purposeful.

Viewing irrelevant content, entertaining or otherwise, is antithetical to the reasons we are there. And yet Internet advertising keeps resorting to the challenge in the way that worked in the past. It gets more creative. Banner ads deliver games. Pop-ups respond to blockers by becoming "floaters." The industry prays for greater broadband adoption so television commercials can be streamed online. In advertising, traditionally, great creative could always come to the rescue.

Now think about the last time you went to Google. Do you remember advertising? Probably not. There are no banners, pop-ups, images, or animations. The advertising is totally unremarkable, uncreative and uninteresting and yet Google is very successful at selling advertising. Google strives for relevance. It serves an ad only when it knows something about your interest. That's why there's no advertising on the home page. Google met the essential challenge, How to advertise without bothering their customers? By adapting to, rather than fighting, the use of the medium. They accepted that audiences want to be in control of their experience while exploiting a new advantage. They know what their customers are looking for and looking at.

While contextual placement is only one way of adapting to the medium, it suggests a broader implication for the future of advertising on the Web: if all advertising is a mixture of entertainment and relevance, then online, the balance must shift to relevance.

Online people demand control and control, after all, is really just about getting what you want -- and only what you want.

Analysis Result

Hi everyone, the poll result for this week has finally out. Our poll question this week is "Which type of classified ads will be cost effective?".

The answers are as stated as below :

(a) Magazines

(b) Newspaper

(c) Online (Internet)

(d) Radio

The audiences has voted as below:

(a) Magazines is 8.3 percent

(b) Newspaper is 41.7 percent

(c) Online (Internet) is 33.3 percent

(d) Radio is 16.7 percent

The poll result shown that most audiences voted Newspaper as the most cost effective type of classified ads follow by Online (Internet), Radio and Magazines has the least vote.

In the previous post, audience commented Online classified ads are much better than traditional classified ads whereby it reaches mass audience.

In my opinion, the world of Internet will surely make online classified ad becomes the leading form on classified ad in the future.

You are welcome to leave your valuable opinions about this issue.