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The world, in the best circumstances, marked by intense competition, uncertainty, and instability, is not an easy place, and the developing countries were not always doing the most they could to advance their own well-being. But, i became convinced that the advance countries, through the advent of Internet has became young, feisty, funky, sexy, that is how i see it!! grin* To be irrevocably in love with an 'Internet', could there be possibilities of misuse? 

Hello readers, sunshine!! You are now reading a web-blog uniquely design for everybody to share their thoughts or even debate with us on the Pros and Cons of Online Advertising!!

Thanks to the advent of internet, advertising through the World Wide Web has grown to be one of the most common and popular form of marketing for marketers to promote a brand and create awareness. Personalizing a webpage has became really easy for individuals whereby they can reach website visitors and have direct interactions or comments, advertise or even provide details about a product or services, hence, it can be a very useful way of PR.

My earlier academic work has led me to the basic knowledge of online advertising. The common definition are usage of internet as an advertising medium where promotional messages appear on a computer screen. Since the communication software reveals sufficient information about the site's visitors, online advertising can be custom-tailored to match user preferences.

Online advertising is being classified to above the line which uses mass media as advertising technique to promote a brand that is conventional in nature and is considered impersonal to customers. Some of the examples includes Spyware/Adware, Web Banner, Web Portal/Portal Site, Weblog/Blog and Interactive Broadband Commercial, etc. Online coupons, newsletter, offers, discounts, can even be pasted on the side to increase interest of web visitors.

Many large corporations, businesses and companies has fully utilize this cost effective and time saving form of advertising to "win the hearts and minds" of consumers. The passion evoked by the marketers and advertisers have now raised a competitive market economy. 

Yet, i should say out of the myriad of worldwide web marketing, some negative issues do arise, which we will be bringing out later in our blog. After-all, nothing is ever perfect right? Same goes online advertising! It is not totally positive!

Feel free to send us comments, suggestions or even objections! The debating has just began!! AND not forgetting to mention, it is definitely our greatest pleasure ever to hear from you! Au revoir people! Have a kick-ass weekend ahead!!